From increasing conversions to enhancing the customer experience, all types of companieslaoji.org use data mining and retargeting.

They’re very effective marketing techniques, but many consumers view them as creepy rather than creative.

Remember when Facebook was in the news for ? Cambridge Analytica created a quiz app to gain access to millions of Facebook user accounts. While both companies claim users technically gave consent by agreeing to the terms, it’s incidents like these that make people afraid of data collection.

By using data mining to retarget interested consumers, businesses can be ultra focused when it comes to serving their target market the most relevant ads.

Retargeted users outperform new users when it comes to engagement and likelihood of buying with the logic being if they were on the website looking at that item, they are more likely to go back and purchase if reminded of it later.

ABOUT THE AUTHOR

Susan Friesen, founder of the award-winning web development and digital marketing firm eVision Media, is a Web Specialist, Business & Marketing Consultant, and Social Media Advisor. She works with entrepreneurs who struggle with having the lack of knowledge, skill and support needed to create their online business presence.

If you are new to Social Media and online marketing or find it overwhelming and confusing, my monthly group coaching program, AMPLIFY! Business Academy http://amplifybusinessacademy.com/ is a perfect way for you to incrementally learn the best strategies and tactics to help you grow your business online.